Just Released: As of August 1, 2008, popular men’s entertainment magazine, Maxim will begin a major transitional shift. The unexpected shuffling will disband it’s current managerial staff and go through major content renovations as publisher Alpha Media Group attempts to attract a predominantly female audience to the popular men’s magazine, a goal since their 2007 acquisition from Dennis Publishing.
Banned In Hollywood was lucky enough to sit down with source and editor Christopher Crosby.
When asked about the direction of Maxim, Crosby commented, “We’re doing big things and making ambitious moves in order to tap into a key demo, something we were never able to do under Dennis. You don’t realize how big Dennis is, much much bigger than you’d think. And with Dennis on top, fighting to get out of a stranglehold is an impossibility. And for the longest time we just had to take it.”
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