[digg-me]Every now and again a company will attempt to widen the market for their product with a gimmick or a slick ad campaign. And roughly 90% of the time it fails utterly because there’s a reason their product wasn’t attractive to those demographics in the first place.
The golden standard for this kind of misstep is the campaign that tried to rebrand Las Vegas as a family destination (eventually they recognized their error and went back to the old slogan “Kill a hooker, we won’t tell”), but there are several lesser …